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Real Appeal
Decorating to Sell Your Home
By Sarah Van Arsdale
For Wildowsky, the simple exercise of adding fresh flowers and turning on lamps works when preparing for a 
showing. Recently, she had a young bachelor selling his place, which was furnished in "early college" style and was devoid of any of the decorative touches that make a place feel like home. To make matters worse, "cleaning was clearly not his highest priority," she says.
"We requested that the seller hire a commercial cleaner to scrub from top to bottom, which he did, and I requested a stipend of $200, which I used to buy inexpensive throw pillows, a lap blanket, candles, a new bedspread and pillow shams," Wildowsky says. "The first open house was held the day after the cleaning. Ten people came through that day. We received two offers immediately and accepted an offer very close to asking price two days later."
The seller wound up keeping the throw pillows and other items and took them with him to his new apartment.
"Could we have sold the apartment without having done all of that? Ultimately, yes," Wildowsky says. "Did they help us sell it sooner for an excellent price? We don't really know what difference it made, but the apartment did look 1,000 percent better than the day we first saw the apartment."
Whether you are thinking of selling your own home or are helping clients redecorate their house before it goes on the market, remember that these changes – both big and small – will give potential buyers a good first impression of the home and perhaps even make the sale.
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